Tinder now helps you find dates and play cool music for them, too. Dating apps are the newest marketing platform for music artists. Users can “like” or “swipe right” on an artist’s account to win exclusive prizes, receive music discounts, and listen to the newest tracks before they’re available anywhere else. The idea is to be where the fans are, and reach them on the go. Artists pioneering this new music-marketing platform include Madonna, Mariah Carey, Jason Derulo, and Afrojack.
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