AWARD WINNING ORIGINAL MUSIC, SOUND DESIGN, MUSIC SUPERVISION

UNIVERSAL IS ENLISTING RISING ARTISTS FOR ADS AND TV.

"Sound board" by Bryan Jones is licensed under CC BY-NC-ND 2.0

Sound board” by Bryan Jones is licensed under CC BY-NC-ND 2.0

Universal is enlisting rising artists for ads and TV. The U.K. music industry giant (and world’s biggest record company) has created a subsidiary label called Block, which has already amassed over 500,000 tracks ready to be used in commercials. According to Block, what differentiates their library from the countless other ‘stock music’ catalogs is the quality and originality of the tracks; rather than traditional, boring music created solely for commercial use, Block’s tracks consist largely of leftover or unused material from sessions with talented major artists. The question is – will the lesser known producers who created these tracks reap any real benefits? Only time will tell.

Click to read more at ROLLING STONE.

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