Behind the scenes musical assassins for some of the most creative brands in the world.

NYC’s Original Sneakerheads

“Beastie Boys” by

The Beastie Boys debut album Licensed To Ill came out 30 years ago today. During their reign, the trio rocked every Adidas and Puma sneaker style under the sun. In celebration, let’s take a look at how the NYC rapper’s influenced the footwear game through two decades of sneaker SWAG