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FACEBOOK PLANS TO BRING MAJOR MUSIC VIDEOS TO NEWSFEEDS.

Facebook plans to bring major music videos to newsfeeds. In case you missed it, Facebook has been negotiating video rights with influential partners. They’ve signed on with companies such as NBA, Hearst, Fox Sports, and Funny or Die. In the past, video creators have not received payment from Facebook views. Video is a key component of the Facebook experience, with daily views jumping up to 4 billion in just a year. Now, Facebook plans to let creators capitalize on the popularity of their videos and receive a 55% share of the ad revenue. Unlike Youtube, the advertisements won’t “pre-roll” before the video starts. Instead, the commercials will air between successive videos, more like a television commercial. If negotiations are successful, music videos would be available on your newsfeed without linking to an outside site. Labels feel that they can benefit from Facebook’s distribution power but are still unsure if they want to move away from YouTube’s established platform. 

Click to read more at DIGITAL MUSIC NEWS and FORTUNE.

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